TOP 5 NEW YEAR’S RESOLUTIONS FOR 2025
#1: Fix your website.
The church website – along with the stream of your weekend service – is the church “front door.” It’s highly likely that potential guests will check things out online before committing to visit in person. As I work with churches, one of the things that I do is review websites, and I see three main issues: focus, tone, and functionality.
FOCUS – The primary audience of a church website should be people who aren’t attending yet, in my (strongly held) opinion. As much as you might like to think that your congregation hangs out on the website, they don’t – the only time they will ever go there is to get information about upcoming events. Guests will head there to find out WHO YOU ARE as a church. They’re not going to read 100 pages to find out – keep it concise, and write and structure the site with them in mind.
TONE: Sadly, church websites are often thrown together haphazardly. A group convenes to decide what needs to be included, and various individuals go to work crafting “their sections.” Consequently, the feel is often that of a story where each chapter is written by a different person (some of whom don’t have writing very high on the list of their skillsets). There should be a consistent tone and style to the church website – choose someone who knows what they’re doing. The one exception I might make is for the youth page…
FUNCTIONALITY: A website with outdated information and dead links comes across the same way that musty smelling kids rooms do at your physical church campus – it makes it seem like it’s bad and you don’t care.
A suggestion – a basic page that’s easy to update might be better than a complex one that is consistently in need of work… #creativeworshipideas
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