The short answer, IMHO, is that they don’t NEED them, but it’s good if they have them. Our brains (as far as my limited understanding can grasp) are wired in such a way that we organize things by association. If we have a sermon title that ties the content in our minds to something memorable, it helps us to be able to recall that content. Tie a good title to a good visual, and the effect increases…
For instance, we recently did a family series called “Wii Kinect” – for those of you that are out of the video game loop, both “Wii” and “Kinect” are the names of motion-sensing video game systems that have been designed, at least partially, to increase family interaction. We parodied the phrase “We Connect,” reffering to our family relationships, and…voila! The video game idea provided a look for our graphics, and the combination of title and graphics made it stick.
It really does work. People refer to various series and messages that happened years ago by their titles – not very likely if the messages would have been named after the primary Scripture references (or with a generic title like “Family” – although even that is better than nothing).
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I'm a Christian, a husband, a dad, a son, a pastor, a consultant, a musician, a writer, and bits and pieces of a bunch of other things. My work life has followed three main phases - business to teaching to church. I was the Weekend Services Pastor for nine years at Northview Church, an awesome church in the Indianapolis suburbs. I used to work for Willow Creek, another awesome church in the Chicago area. Plus I've written for various magazines and websites, and other freelancy sorts of things... My life mission is to help the church be as excellent as it can be.
Oh yeah - the name's Greg. Greg Wallace. But not the race car driver or the major league pitcher or the British celebrity chef. Just the creative worship guy. Hi.
It's my hope that these ideas, musings, rants, raves, etc... will inspire you. They're just my opinions - but again, I hope that they'll help to inspire you. Because the church really, really needs inspired creative types. If you're a creative type (and most people are, deep-down), ask God for help. Then take any ideas that are useful to you - borrow them, nab them, use them, adapt them - and make them into something greater...
You can head over to my Instagram site for an abundance of shorter posts: creativeworshipideas. If you're looking for consulting - especially on weekend services, team leadership or multi-site strategies - I'd love to help. Just message me here, and I'll be in touch - Greg
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