Do Services/Series Need Titles?

The short answer, IMHO, is that they don’t NEED them, but it’s good if they have them. Our brains (as far as my limited understanding can grasp) are wired in such a way that we organize things by association. If we have a sermon title that ties the content in our minds to something memorable, it helps us to be able to recall that content. Tie a good title to a good visual, and the effect increases…

For instance, we recently did a family series called “Wii Kinect” – for those of you that are out of the video game loop, both “Wii” and “Kinect” are the names of motion-sensing video game systems that have been designed, at least partially, to increase family interaction. We parodied the phrase “We Connect,” reffering to our family relationships, and…voila! The video game idea provided a look for our graphics, and the combination of title and graphics made it stick.

It really does work. People refer to various series and messages that happened years ago by their titles – not very likely if the messages would have been named after the primary Scripture references (or with a generic title like “Family” – although even that is better than nothing).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: