Countdowns – yea or nay? I’ve thought about this one quite a bit, and have landed on yea. The reason? I think they’re cool! In all seriousness, I just think that they help to focus attention on what is supposed to be going on. They make it clear that we’re moving into something else now, so get ready! Is the example here a little over the top? Let’s just say that there was no uncertainty that weekend as to when the service was beginning!

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