Idea Of The Week: What’s In A Name

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I’ve hit this topic before, but I really thing that there is value in “branding” a service, for lack of a better name. Our Lead Pastor gives me his messages about two months in advance, which is an incredible blessing and really helps us to be able to build fully integrated services where everything is built around a central theme. That’s a big deal to me. I was a teacher before I became a pastor, and I know that how we communicate has a big impact on how much people are able to absorb. Having a central idea that is hit in a bunch of different ways (visually, musically, etc…) helps it to stick. The service name or title gives a special identity, so I try to choose names that are a bit unusual to aid that stickiness. Here’s a recent one that we did on dealing with adversity called “AQ.”

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