I’ve hit this topic before, but I really thing that there is value in “branding” a service, for lack of a better name. Our Lead Pastor gives me his messages about two months in advance, which is an incredible blessing and really helps us to be able to build fully integrated services where everything is built around a central theme. That’s a big deal to me. I was a teacher before I became a pastor, and I know that how we communicate has a big impact on how much people are able to absorb. Having a central idea that is hit in a bunch of different ways (visually, musically, etc…) helps it to stick. The service name or title gives a special identity, so I try to choose names that are a bit unusual to aid that stickiness. Here’s a recent one that we did on dealing with adversity called “AQ.”
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I'm a Christian, a husband, a dad, a son, a pastor, a consultant, a musician, a writer, and bits and pieces of a bunch of other things. My work life has followed three main phases - business to teaching to church. I was the Weekend Services Pastor for nine years at Northview Church, an awesome church in the Indianapolis suburbs. I used to work for Willow Creek, another awesome church in the Chicago area. Plus I've written for various magazines and websites, and other freelancy sorts of things... My life mission is to help the church be as excellent as it can be.
Oh yeah - the name's Greg. Greg Wallace. But not the race car driver or the major league pitcher or the British celebrity chef. Just the creative worship guy. Hi.
It's my hope that these ideas, musings, rants, raves, etc... will inspire you. They're just my opinions - but again, I hope that they'll help to inspire you. Because the church really, really needs inspired creative types. If you're a creative type (and most people are, deep-down), ask God for help. Then take any ideas that are useful to you - borrow them, nab them, use them, adapt them - and make them into something greater...
You can head over to my Instagram site for an abundance of shorter posts: creativeworshipideas. If you're looking for consulting - especially on weekend services, team leadership or multi-site strategies - I'd love to help. Just message me here, and I'll be in touch - Greg
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