With the demise of the CD and pirated songs online being accepted as a fact of life, most bands have turned to their live shows as their primary source of income. They have had to get creative about how they get the word out about their shows, how they sell merchandise, etc… Many of them have mobilized their strongest fans into “street teams,” who help them to make all of this happen.
So – who is part of your street team? Ideally, your whole congregation! OK, maybe that’s not entirely realistic, but you should have some people out there who are excited enough to get the word out – people who will go public with their excitement about what God is doing through your church. Give them a clear and compelling vision, some basic training and resources, and some encouragement and they will be good to go!
Here are three quick entry-level “street team” ideas:
Car window stickers. Make sure the church name is readable from other cars without causing an accident. Don’t get too artsy, and remember – nobody knows your logo except for the people that already go to your church;
T-Shirts – simple, easy to read, comfortable & keep the “cheese factor” low [unless you are a church in Wisconsin];
Yard Signs – big series should get a big push. Some people’s initial reaction will be negative – remember, yard signs are usually political. If they see one, the may very well think “Ugh, a super-churchy crazy person.” However, if they start seeing them all over town, they will seem less crazy and more intriguing…
Hmmm - well, let's see...
I'm a Christian, a husband, a dad, a son, a pastor, a consultant, a musician, a writer, and bits and pieces of a bunch of other things. My work life has followed three main phases - business to teaching to church. I was the Weekend Services Pastor for nine years at Northview Church, an awesome church in the Indianapolis suburbs. I used to work for Willow Creek, another awesome church in the Chicago area. Plus I've written for various magazines and websites, and other freelancy sorts of things... My life mission is to help the church be as excellent as it can be.
Oh yeah - the name's Greg. Greg Wallace. But not the race car driver or the major league pitcher or the British celebrity chef. Just the creative worship guy. Hi.
It's my hope that these ideas, musings, rants, raves, etc... will inspire you. They're just my opinions - but again, I hope that they'll help to inspire you. Because the church really, really needs inspired creative types. If you're a creative type (and most people are, deep-down), ask God for help. Then take any ideas that are useful to you - borrow them, nab them, use them, adapt them - and make them into something greater...
You can head over to my Instagram site for an abundance of shorter posts: creativeworshipideas. If you're looking for consulting - especially on weekend services, team leadership or multi-site strategies - I'd love to help. Just message me here, and I'll be in touch - Greg
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