A super quick one for church websites… Stay “time neutral.” No, I’m not talking about making sure that the services/sermons don’t go too long [although that’s usually good advice, lol]. Rather, I’m referring to the look and feel of the visual imagery on the website itself. To be more specific, a better descriptor might be “season neutral.” Your website and online services together [along with social media] are your “front door,” the first impression that people have of you. It’s a disconnect if it seems that the website is rarely, if ever, updated in any way beyond the posting of weekly sermons.
I’ve found that it works best to take website photos during the spring and the fall. It’s weird if it’s July and the people on your site are wearing heavy winter coats with Christmas trees in the background – similarly, it’s strange to be in mid-February and see shorts and flip-flops…
Hmmm - well, let's see...
I'm a Christian, a husband, a dad, a son, a pastor, a consultant, a musician, a writer, and bits and pieces of a bunch of other things. My work life has followed three main phases - business to teaching to church. I was the Weekend Services Pastor for nine years at Northview Church, an awesome church in the Indianapolis suburbs. I used to work for Willow Creek, another awesome church in the Chicago area. Plus I've written for various magazines and websites, and other freelancy sorts of things... My life mission is to help the church be as excellent as it can be.
Oh yeah - the name's Greg. Greg Wallace. But not the race car driver or the major league pitcher or the British celebrity chef. Just the creative worship guy. Hi.
It's my hope that these ideas, musings, rants, raves, etc... will inspire you. They're just my opinions - but again, I hope that they'll help to inspire you. Because the church really, really needs inspired creative types. If you're a creative type (and most people are, deep-down), ask God for help. Then take any ideas that are useful to you - borrow them, nab them, use them, adapt them - and make them into something greater...
You can head over to my Instagram site for an abundance of shorter posts: creativeworshipideas. If you're looking for consulting - especially on weekend services, team leadership or multi-site strategies - I'd love to help. Just message me here, and I'll be in touch - Greg
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