You would be surprised at how many times I’ve visited a church and what seemed to be a normal service suddenly had someone say something like this: “Tonight, Axcess is going to move to the Roost instead of The Zone, and coffee for the Super Seventies will be set up in the TK Room.” The announcement person might as well be going “blah blah blah blah” for guests or anyone new to the church… 

Insider language, by its very nature, is exclusive. Assuming that people – even your “regulars” – are up to speed on all of your programs, room names/numbers, strategies, etc… is not a good bet. If you’re going to give information, do it in such a way that it’s easily understandable for newbies. Better yet, don’t focus on giving information – rather, give inspiration. Most people make decisions emotionally, and then use information to act on those decisions. They think “You know, I would really like to know more people at church,” and so they look into the membership class, rather than thinking “The new member class is in room 101 at 11:30 – I have not taken that class, therefore I must attend.” When you give a good “why” for something, people will find out the “what” for themselves…  

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