IMAG is short for Image Magnification. It’s the images/video/etc… that are projected on screens, usually to give people in a worship service a closer view of the individuals speaking, singing and the like. It’s also used to project video clips, graphics, words for worship songs, etc… In many churches, what you see on the side or center screens is also what goes out for the online streaming of the service. The problem is, the optimal video experience for side screens in a live room is different than the optimal experience for those watching online….
So, IMAG for the house vs IMAG for online – who wins? Online, hands down. Obviously, in this era of COVID, a good chunk of the congregation may still have online as their only lifeline to church. However, even when things are back to normal, online still wins. The reasons are simple. In the live room, IMAG is an enhancement. There are multiple things to look at in a live environment – online, there is only one. That will cause a good video director to shoot the service differently, especially by the inclusion of a greater number of “establishing shots” [wide shots to give a sense of what’s going on overall in the room – these shots are not needed in the live room, since you can already see it in person]. More in the days to come…
Hmmm - well, let's see...
I'm a Christian, a husband, a dad, a son, a pastor, a consultant, a musician, a writer, and bits and pieces of a bunch of other things. My work life has followed three main phases - business to teaching to church. I was the Weekend Services Pastor for nine years at Northview Church, an awesome church in the Indianapolis suburbs. I used to work for Willow Creek, another awesome church in the Chicago area. Plus I've written for various magazines and websites, and other freelancy sorts of things... My life mission is to help the church be as excellent as it can be.
Oh yeah - the name's Greg. Greg Wallace. But not the race car driver or the major league pitcher or the British celebrity chef. Just the creative worship guy. Hi.
It's my hope that these ideas, musings, rants, raves, etc... will inspire you. They're just my opinions - but again, I hope that they'll help to inspire you. Because the church really, really needs inspired creative types. If you're a creative type (and most people are, deep-down), ask God for help. Then take any ideas that are useful to you - borrow them, nab them, use them, adapt them - and make them into something greater...
You can head over to my Instagram site for an abundance of shorter posts: creativeworshipideas. If you're looking for consulting - especially on weekend services, team leadership or multi-site strategies - I'd love to help. Just message me here, and I'll be in touch - Greg
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